作为一家专注于品牌的机构，W&CIE 已经在他们身边服务了 20 多年。通过这种密切的合作，我们形成了一个共同的信念：必须发展营销和传播的新愿景。这种对公司和社会有益的方法，我们称之为 CONTRIBUTING®。
As an agency dedicated to brands, W has been at their side for over 20 years. From this close collaboration, we have forged a common conviction: a new vision of marketing and communication must develop. We call this virtuous approach for companies and society CONTRIBUTING®.
CONTRIBUTING® means recognizing that marketing and the era of “more” have had their day, but that on the other hand, the depression of a world on a diet (consuming less, not traveling, no longer buying pleasure, etc.) is not a satisfactory answer.
We see in brands the engine of a positive contribution capable of re-enchanting the world in a different way. More than ever, they are levers of change and pride for the company’s employees, emotional links and reference points for their audiences, and growth drivers for markets and shareholders.
Brands surround us, make us think, laugh, vibrate, dream, and sometimes open new paths. Our role is to continue to be at their side to guide them and help them to be part of their time and at the heart of conversations.
CONTRIBUTING® is a new art of branding that is being invented and that will continue to be built together.